FILE  - This Wednesday, April 26, 2017 file photo shows a Google icon on a mobile phone, in Philadelphia. European Union antitrust chief Margrethe Vestager is planning a statement on Wednesday, July 18, 2018 amid reports that her office will slap a record $5 billion fine on Google for abuse of its dominant position in the Android mobile phone operating systems. The decision was widely expected this week and financial media, including Bloomberg and the Financial Times, said the amount would total 4.3 billion euros. (AP Photo/Matt Rourke, File)

Google makes mobile-first search indexing the default for new domains

Google started its mobile-first search indexing over a year ago, and now it’s ready to make that approach the law of the land. As of July 1st, 2019, Google will index the phone-oriented sites by default for any new web domain it registers. If you’re starting a new site, you’ll want to be sure its mobile version is polished and full-featured — that’s the version Google will use to parse the site’s structure and extract useful snippets.

The strategy has been a long time in coming. Google first signaled its intentions in late 2016, and it wasn’t until early 2018 that it was active for more than a handful of sites. And remember, mobile searches overtook their desktop counterparts back in 2015. This is as much about catching up to the reality of a mobile-dominated web as it is persuading web developers to give phones a first-class experience.

Source: engadget.com


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